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Job Information
Sun Pharmaceuticals, Inc Marketing Manager in India
Role: Marketing Manager
Experience: 12+ years of experience in product marketing roles
Qualification: B. Pharma / M. Pharma + MBA - Marketing OR Pharma. Management
Industry Preference: Pharma
Cluster: CNS (preferred), open to consider good candidate from other therapy also
Job Location: Sun House, Mumbai
Responsibilities:
Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
Monitor and measure campaign performance, making data-driven adjustments to optimize results
Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
Collaborate with sales teams to align trade activation activities with sales strategies and goals
Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
Analyze marketing performance data and generate insights to optimize future marketing initiatives
Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
Collaborate with business development teams to build business cases for future products and initiatives
Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
Skill Requirements:
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
Experience in developing and executing marketing campaigns across various channels, including digital platforms
Knowledge of performance marketing and ability to measure and analyze marketing ROI
Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
Strong project management skills, with the ability to manage multiple projects and meet deadlines
Familiarity with pharmaceutical marketing regulations and compliance guidelines
Proficiency in using marketing tools and software
Ability to adapt to a fast-paced and dynamic environment
Strong leadership abilities and a collaborative mindset
Ready for domestic or international travel for 7-10 days at a stretch
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
Sun Pharmaceuticals, Inc
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