Job Information
ARIZONA STATE UNIVERSITY- HR (102375BR) Executive Director, Strategic Marketing and Communications in Tempe, Arizona
This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/6566820
TheExecutive Director, Strategic Marketing & Communications(MarCom) is the steward of the ASU Knowledge Enterprise brand among multiple audiences and isinstrumental in driving the research and discovery growth of ASU, fostering a culture of quality, client-centricity, entrepreneurial spirit, business-building, collaborative engagement, and thought leadership.
The Knowledge Enterprise Executive Director of KE MarCom works in concert with the KE Leadership Team, contributing to new project generation, operations, client delivery and overall marketing and communication strategy that drive research, innovation, and discovery growth.
The Executive Director of KE MarCom must define which capabilities will be owned, partnered or bought, understanding that real-time insights, creativity and media effectiveness will drive success. They are responsible for owning the composition and development of the ecosystem.This involves talent identification and development as well as resource allocation - facilitating cross functional and senior management alignment as well as helping to eliminate barriers and red tape.
At its core, the Executive Director of KE MarCom is the ultimate storyteller to all internal and external constituents. Telling well-integrated research stories across multiple constituents and digital touch points, content, context and technology needs to be aligned in unique, meaningful and memorable ways. Expertise in insight generation, multi-channel content creation and media are required. The fast reaction time of the digital age also means that processes need to be in place for content creation that include pre-testing against multiple audiences and reaction plans against unintended consequences of key communication platforms.