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Introduction

As a Geo Web Strategist within the IBM.com organisation, you will be part of a team focused on delivering exceptional web experiences, curated to engage local audiences and accelerate growth across the Americas (primarily Canada - in English and Canadian French languages).

Your Role and Responsibilities

You will collaborate cross-functionally, within region and worldwide, with stakeholders to land, personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. You will develop and execute tactics that optimise traffic, increase relevancy and empower faster time to value. The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing. * Land, personalize and optimize web experiences to deliver outcomes against key business objectives. * Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM). * Take the initiative to relentlessly test and optimize local web experiences using data, research, and experimentation. * Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders. * Be well-versed in a broad set of digital tools across web and analytics.

** Todas as nossas vagas so elegiveis para pessoas com deficiências ou reabilitadas do INSS

IBMReferred_LATAM

Required Technical and Professional Expertise

** 3x time a week at IBM Tutóia - SP Office

** Add your resume in English

• Bachelor's degree or equivalent experience * Solid experience as a Web Strategist or agency equivalent * Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics * Ability to work in a team environment, collaborating with cross-functional teams * Creative problem-solving skills * Strong project management and communication skills * Technical knowledge is not required, but candidates must be proficient in translating and validating business-to-business (and often technical) language in Canadian French.

• Fluent English

Preferred Technical and Professional Expertise

• Masters in marketing, advertising or design * Solid years of experience as a Web Strategist or agency equivalent * Ideally a native Canadian French speaker with proficiency in Portuguese and/or LATAM Spanish

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.