Job Information
S.F. EXPRESS CORPORATION Public Relations Specialist in SPRINGFIELD GARDEN, New York
Align product and service launch and marketing projects and events with S.F. Express service standards quality, report to the Head of Sales & Marketing, work with marketing contentproducers (long-form, short-form, video, etc) in editing, publishing, and distributing S.F. Express product features and content. Provide new media or market exposure ideas on industryrelated topics.Maintain a high standard for corporate communication and press release quality pertaining the S.F. Express marketing projects, ensuring each piece of content not only contains theinsights readers are looking for, but also captures readers’ attention and inspires them to inquire further on SF Express’ product pipeline and services; coordinate with technology team forthe purpose of obtaining related software support for new product and services pipelines market outreach program.Establish or maintain cooperative relationships with clients, employees, local chamber of commerce and public interest groups; write, edit and review a variety of communication pieces,event or public release including S.F. Express service descriptions, service guidelines, and other supportive text; drive consistency of voice and tone across audiences, mediums, andauthors; collaborate with others in marketing to create and execute strategies for various campaigns.Manage S.F. Express marketing campaign content calendar and promotion schedule; assist company stay on schedule with clear deadlines and due dates; collaborate with Purchasing,Photo, Video, and Design team to complete projects; plan and direct development or communication of programs to maintain favorable corporate perceptions among the marketparticipants within the logistic industry.Research information on S.F. Express service to improve existing promotional policies and context, and the needs to develop market outreach strategies; master various systems andprocedures to produce quality content; maintain and update clients and department resources.Facilitate repurposing of S.F. Express most effective public relation content into multiple mediums and forms. For example, make competitive one-sheet become a slide, as well as alanding page, utilize SEO (Search Engine Optimization) and keyword strategies to increase S.F. Express official website traffic.Develop collaborative product and service launching engagements through objective and credible channels, such as drafting feature stories in logistics magazines, obtainingrecommendations from influential public figure, coordinating speaking engagement at major industry conferences; collaborate across teams to ensure content engagement, create andmaintain consistent formatting standards for content.Develop relationships internally with subject matter experts; identify unique perspectives and inspire them to contribute to the content programs; work on other projects such as writingvideo scripts, developing marketing copy for e-blasts and site ads, and maintaining internal resources.Master's degree in ORGANIZATIONAL COMMUNICATION AND PROJECT MANAGEMENT required;6 months working experience in Public Relations Specialist required.