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Amazon Product Marketing Manager in Shanghai, China

Description

Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total sales come from third-party Sellers. The Global Selling team in Asia is responsible for recruiting local businesses to sell on Amazon’s 17 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Our vision is to be the first choice for all types of Asia business to go globally. We’re now seeking a multi-talented, customer-centered, data-driven, deadline-oriented product marketing manager to drive Seller Success Marketing. This role will work closely with program managers and marketing channel owners.

Key job responsibilities

  • Develop and align product key message and selling points with program managers.

  • Dive Deep into local Sellers’ insights, figure out challenges and opportunities, and translate Seller valuable insights into actionable marketing plan.

  • Plan and implement marketing campaigns/events to drive product adoptions.

  • Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education, ensure marketing contents updated and consistent.

  • Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve.

Basic Qualifications

  • 7+ years of professional non-internship marketing experience. Bachelor’s degree in Business, Marketing or a related field or equivalent work experience.

  • Experience using data and metrics to drive improvements.

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

  • Experience managing and measuring marketing performance in various channels.

  • Experience in product marketing.

  • Fluent in English and Chinese.

  • Excellent project management skill; demonstrated ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices.

Preferred Qualifications

  • MBA or Master’s degree in Marketing or product management field.

  • Experience with paid media and owned media.

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