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Assistant Channel Marketing Manager

• Location Shanghai, Shanghai, China

• Job ID 0000017991

• Category Sales, Marketing & Product Management

Job Description

Purpose of this role:

To support LEGO business long-term growth, we need a channel marketing lead, who is responsible for both on strategic level as well as on tactical and operational level.

The key objective of the role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eCom business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.

Core Responsibilities:

• Collaborate closely with the Performance Marketing, Assortment Planning, and Marketing teams as well as various platforms.

• Work with cross-functional teams and e-market place platforms including distribution, VIP.com, TMS and emerging channels to drive on-site campaigns, investments, key KPIs, and landing.

• Activate marketing campaigns on different EC platforms based on both LEGO and platform’s annual marketing calendars.

• Developing and implementing strategies and insights for the gift-with-purchase strategy, leveraging strong product insight and platform differentiation.

Do you have what it takes?

• Bachelor’s degree in a business-related field is preferred.

• A minimum of 6 years of marketing experience.

• Energetic, keen to learn newness and explore different idea and strong presentation and communication skills.

• Enriched experience working with Marketing / EC Marketing with proven records.

• An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, managing complexity and challenges.

• Proficient written and spoken English and Mandarin.

• People management experience is an advantage.

• Some domestic travel required.

• IT skills: Excellent user of MS Office tools, especially Excel, PPT.

#LI-SX1

No relocation assistance is offered for this position

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.