Job Information
Oriental Bank Manager, Marketing (Product Manager) in San Juan, Puerto Rico
The Manager, Marketing (Product Manager) will be responsible for developing and executing marketing strategies to drive the growth and profitability of our retail banking products. This role will require a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the marketplace. Position works hybrid based in San Juan, PR.
MAJOR RESPONSIBILITIES:
Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
Lead the development of comprehensive go-to-market plans for new product launches and product updates.
Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
Collaborate with product management, digital banking, customer intelligence, compliance, and other internal stakeholders to ensure alignment and integration of product marketing initiatives with overall business goals and objectives.
Other duties may be assigned.
EDUCATION AND EXPERIENCE:
Bachelor's degree in Marketing, Business Administration or related field required. MBA preferred.
Five (5) years of experience in product marketing, preferably in the banking or financial services industry.
Minimum education and experience required can be substituted with the equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
Proven track record of successfully launching and marketing retail products (retail banking products are highly desirable).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
Fully bilingual – English and Spanish (verbal and written) required.
Strategic thinker with the ability to develop and execute marketing plans that drive business results.
Creative mindset with a passion for innovation and continuous improvement.
Results-oriented with a focus on achieving goals and driving measurable outcomes.
Proficiency in MS Office (Word, Excel, Power Point) and other business applications required.
Oriental is an Equal Opportunity Employer ( EEO Employer / Affirmative Action for Females / Disabled / Veterans )
Recruitment Privacy Statement (https://orientalbank.com/assets/pdfs/recruitment_privacy_policy_statement.pdf)
Compliance Posters
This may be the opportunity to change your life and take your career to the next level.
Oriental is a great place to work, grow and develop. Each employee is key in the company's success. Our team consists of an excellent group of people and we believe you could be one of them. We offer you the opportunity to work and be part of an organization that is dedicated to progress. We offer diverse employment opportunities that go from internships to executive positions. We recognize that our employees are the most important asset of our company, which is why we foster an environment of collaboration, based on trust and mutual respect. Our selection process promotes equal employment opportunity and does not discriminate on grounds of sex, color, age, social status, religious beliefs, veteran status or disability. Included is reference material including our recruitment privacy policy and any relevant labor laws we abide to:
Compliance_Posters / Labor Laws (https://orientalbank.com/assets/pdfs/compliance_posters.pdf)
Recruitment Privacy Policy Statement
Esta puede ser la oportunidad que cambie tu vida y lleve tu carrera profesional a otro nivel.
Oriental es un gran lugar para trabajar, crecer y desarrollarse. Cada empleado es nuestro factor clave en el éxito de la compañía. La mejor gente del mundo trabaja aquí y creemos que podrías ser uno de ellos. Oriental te ofrece la oportunidad de trabajar y ser parte de una organización que se dedica al progreso. En Oriental ofrecemos diversas oportunidades de empleo, que van desde internados hasta puestos directivos. Reconocemos que nuestros empleados son el activo más importante de nuestra compañía, es por esto que fomentamos un ambiente de colaboración, basado en la confianza, el respeto mutuo, al valorar las diferencias de cada empleado. Nuestro proceso de selección es uno que promueve la igualdad de oportunidades en el empleo y no discrimina por razón de sexo, color, edad, condición social, creencias religiosas, condición de veterano o incapacidad. A continuación material de referencia incluyendo nuestra política de privacidad y leyes laborales aplicables:
Afiches de Cumplimiento/ Leyes Laborales (https://orientalbank.com/assets/pdfs/compliance_posters.pdf)
Política de Privacidad de Reclutamiento