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Automation Anywhere, Inc. Director, Global Marketing Operations in San Jose, California

About Us:

Automation Anywhere is the leader in intelligent automation solutions that put AI to work across every aspect of an organization. The company’s Automation Success Platform is infused with generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. With more than 5,000 customers worldwide, Automation Anywhere enables organizations to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through intelligent automation. Learn more at  http://www.automationanywhere.com .

Our opportunity:

The ideal candidate will be experienced in account-based marketing operations for enterprise software and will be responsible for key platform administration, campaign architecture/management, reporting, and analytics for Account-Based Marketing, demand generation, and campaigns. You will be responsible for managing interconnected marketing and sales technology systems, ensuring seamless integration and alignment between the two functions. Additionally, you will be responsible for identifying data insights that will drive informed decision-making to continuously optimize and improve marketing performance.

Who you’ll report to:

You will report directly to our CMO

Location: San Jose, CA or remote. Pacific time zone preferred

You will make an impact by being responsible for:

  • Management of all aspects of marketing operations: This includes but is not limited to the marketing automation platform, ABM platform, and all connected SaaS. Monitor and maintain data quality and segmentations, lead and account enrichment, processing, scoring and routing, build and manage email/forms/campaign architecture, ensure proper integrations across systems to automate lead and account insights to sales.

  • Owning marketing analytics and performance reporting: Responsible for enabling just-in-time visibility to accurate core metrics, campaign metrics, and other ad-hoc reporting and performance evaluation analysis. Work hand-in-hand with marketing, revenue operations and sales to ensure effective processes are in place to actively monitor, analyze, measure and report the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.

  • Partnering with leadership to build in-depth views of marketing attribution: Build a metrics model that supports detailed visibility to all engagement points within an account. Work on thresholds and tiering to support marketing attribution models and an understanding of what channels, content, and messages are supporting pipeline creation.

  • Supporting ABM and demand generation campaign management: Build and maintain campaign architecture that supports clarity for performance evaluation. Ensure all forms transmit the proper data across systems.

  • Serving as a key linchpin between marketing and sales to drive flawless execution: Optimize the lead hand-off and follow-up process. Keep a watchful eye on all leads and qualified accounts that should be activated by the sales team. Talk through follow-ups and make sure that a strong feedback loop exists to help marketing understand what is and isn’t working when leads and accounts are being worked by sales. Facilitate support with event outreach, campaign outreach, and cadence creation as necessary.

  • Driving innovation in the marketing operations approach and technology stack: Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack frequently. Educate the team on the latest ways to drive improved performance and efficiency through marketing operations processes and technology.

  • Data Compliance - Ensure compliance, quality and mailability across systems, audit and implement data privacy policies and keep a pulse on the latest operations trends (data privacy, cookies, etc.)

You will be a great fit if you have:

  • Bachelor’s degree in Marketing, Business Administration, or a related field

  • Advanced knowledge of Marketing Automation Platforms (Marketo experience)

  • Minimum of 10 years of experience in marketing operations within the SaaS industry

  • Hands on experience with ABM tools like 6Sense or DemandBase, enrichment tool - Ringlead (Zoominfo)

  • Experience with Business Intelligence platforms

  • Adaptable and willing to learn new tools quickly

  • Proactive communication skills and a passion for collaboration

  • Must be able to effectively work on multiple tasks, prioritize and communicate realistic expectations to users

  • Dramatic attention to detail

  • Flawless project management

  • Demonstrated analytical/statistical knowledge

  • Ability to tackle the technical part of the role with a business-focused mindset

You excel in these key competencies:

  • Executive-level communication, visualization, and presentation skillset

  • Hands-on leader with solid attention to detail

  • Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence solution direction across all levels of the organizational matrix

  • Proven ability to work in a fast-paced environment and to juggle and prioritize across many simultaneous projects

  • Collaborative team player with a “can do” attitude

  • Decisive, agile, and iterative; easily able to shift gears between thinking and doing

  • The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals

The base salary range for this position in California, New York, and Washington is $230,000 – $245,000 and outside of those locations is $220,000 – $235,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Marketing, ABM, Demand Generation, Leadership, B2B Software Solutions

#LI-JS1

Benefits and perks you’ll appreciate:

  • Flexible work schedule / remote roles

  • Unlimited Personal Time Off

  • 12 holidays off per year

  • 4 days volunteer time off per year

  • 4 company “Achievement” days off per year

  • Variety of health care and well-being benefits

  • Paid family/parental leave

  • We are a designated “Best Place to Work” for 2 years in a row! Learn more here (https://www.automationanywhere.com/company/press-room/fortune-media-and-great-place-work-name-automation-anywhere-2023-fortune-best)

  • Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here (https://www.automationanywhere.com/company/press-room/automation-anywhere-ranks-14th-newsweeks-list-top-100-most-loved-workplaces-2023)

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at www.automationanywhere.com

Equal Opportunity Employer Automation Anywhere is an equal opportunity employer – M/F/D/V. We want to have the best available persons in every job. We will not discriminate in our employment practices due to an applicant’s race, color, creed, gender, religion, marital status, age, national origin and ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status or any other category protected by law.

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