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What’s the role?

As a Senior Search Performance Manager, you will take ownership of the entire campaign lifecycle, particularly focused on Paid Search/SEM campaigns and potentially other channels based on your expertise Working alongside a talented team of client success managers, you will be the subject matter expert on paid search. Executing campaign setup and implementation meticulously per News Xtend best practice Continuously optimising campaigns to maximise performance and return on ad spend (ROAS) Conducting thorough campaign analysis and providing campaign insights and recommendations to clients Maintaining close collaboration with cross-functional teams to ensure campaign goals and KPIs are achieved

What you will deliver:

• Campaign Management: Plan, execute, and optimise paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels

• Bid Management: Monitor and adjust bidding strategies to achieve campaign or client goals and maximise return on ad spend (ROAS)

• Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimisation

• Ad Copywriting: Craft compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience

• Performance Analysis & Reporting: Analyse campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency

• Budget Management: Monitor campaign budgets and ensure campaigns are delivered within the allocated budget

• A/B Testing: Design and conduct experiments to improve campaign performance conversions/ROAS

• Growth: Proactively identify opportunities and recommend budget allocations to expand into new channels or scale existing efforts based on market trends and campaign performance metrics

• Planning & Forecasting: Assist and collaborate with presales to create client strategy proposals and media plans

• Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation

• Client Communication: Collaborate with client success managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns

• Channel expert and advocate: Create case studies and award entries based on campaign results as appropriate

• Assist in training and development of junior operations and client services staff when required

• Proactively providing input to operational ways of working based on day-to-day involvement in the process

Who are you?

• Min 3 years of experience managing lead generation & e-commerce paid search campaigns (Search, PMax, DemandGen, Youtube etc), preferably in an agency environment.

• Hands-on experience with Google Ads & Editor, Bing Ads (Google Ads and Microsoft Advertising as a minimum. Other paid channels is a plus)

• Experience in managing mid/large scale accounts & budgets ($200k - $500k+ Monthly Budget)

• Working knowledge of Data Visualization tools such as tapClicks or Tableau is a plus

• Have the ability to make business decisions based on interpreting data in ad platforms and analytics platforms such as Google Analytics 4

• Proficient in utilising Google Tag Manager and Google Analytics 4 for conversion tracking across Google Ads and Microsoft Ads platforms.

• Be organised and able to manage multiple tasks simultaneously, time management is crucial for this role

• Be charismatic, direct and proactive with the ability to build credibility internally and externally

• Have the ability to articulate information in a concise and compelling manner

• Be proactive and engage with your team members, have a ‘can do’, positive and flexible attitude

• Excellent listening skills to understand our clients and other team's requirements

• Excellent communication skills - you need to have the ability to articulate information concisely and compellingly

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition

• Financial wellbeing - Support on making the most of your money

• Perks & discounts - Exclusive offers across a range of products and services

• Giving back - Make a difference to our communities.

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Powered by News Corp Australia and with a direct bat-phone to Google and Facebook, News Xtend provides powerful digital marketing campaigns and first-class service that our rivals can’t match. With staff based across Australia, our customers have access to local experts who are masters of spruiking – including getting businesses found on search engines, starting conversations on social media and delivering messages where it matters most.

News Xtend gives our customers the ability to focus on their business today, while we help catch their customers of tomorrow.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

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Client

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.