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Description

We are looking for a talented Senior Product Marketing Manager to join our global marketing leadership at Amazon Games. This is a new role that will have responsibility for launching a new IP and building it into a cross-channel AAA franchise.

You will collaborate with the development studio and cross functional marketing and publishing to build long term roadmaps and cross channel franchise plans. You will own the global go-to-market strategy and plans to launch new game IP, reach targeted KPI goals including those associated with consumer awareness, user acquisition, sales, retention, and with a long-term view on the brand. Success in this role requires a deep knowledge of launching AAA games and a drive for success through collaboration.

You are someone who enjoys finding creative solutions, thinking big and innovating. You are comfortable working across teams and stakeholders to drive alignment. You already have experience in building successful marketing campaigns and are excited to shape the future of and build IP and Games as cross media entertainment.

Key job responsibilities

• Global product and brand marketing leader for internally developed MOBA IP – working with development teams, studio marketing and creative to define brand truth, franchise roadmaps, marketing goals, marketing strategy, positioning, and IP guidebooks.

• Lead cross functional global product marketing effort on game collaborating with product management, community, regional marketing, creative, growth marketing and PR to deliver and execute launch plans against KPIs for awareness, brand demand, acquisition, and month 1 retention.

• Partner with customer insights team to understand global audiences, trends and growth opportunities and deliver insights for development team to guide product for commercial success.

• Work with partnerships team to build brand through appropriate partnerships

• Collaborate with creative dev, narrative and dev studios to develop cross media IP to extend and build brand.

• Owns marketing budget in collaboration with franchise lead.

• Responsible for communication mechanisms across team and removing blockers and fostering innovation. Owns analysis and reporting on marketing activity.

A day in the life

• Works with brand leader in development studio to align on plans and overall drives stategy and GTM.

• Runs cross team sync meeting with wider publishing marketing organization including community, growth, media, partnerships, creative, regional marketing etc.

• Meets with finance and franchise leader to align on budget tracking

• Reports to leadership on status of plans

• Works with community team on

About the team

At Amazon Games, we believe that games have the power to connect communities at a massive scale. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games. We believe that games will produce some of the most influential voices in media and art, and we are looking for the right people to help us build that future.

In the global marketing organization, we work closely with our development teams to help shape our products for commercial success. We love data but we blend art and science and leave room for creativity, innovation and risk taking. We are the voice of the customer and advocate for authentic marketing that is true to our games and prioritizes our players.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

• 5+ years of Games Industry (supporting title Development, Release, or Live Ops) experience

• 10+ years of professional non-internship marketing experience

• Experience managing teams

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience guiding creative input, development and execution from concept to completion

• Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $149,600/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.