Job Information
Publicis Groupe Senior Planner, Social in New York, New York
Company Description
About Publics Media UNIT3C:
Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social media expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.
Job Description
Overview:
The Senior Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Senior Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.
Responsibilities:
Assist in overarching paid social media strategy development for Marriott International
Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
Manage social campaign budgets, including media authorizations and management of billing reconciliation process
Interact daily and maintain rapport with Marriott client teams and the Social partner teams
Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Lead media planners and buyers through campaign lifecycle processes, from planning to execution
Develop and present tactical plans and testing recommendations
Support 1-2 direct reports
Other responsibilities as assigned
Qualifications
Bachelor degree in related field or equivalent work experience
2+ years experience in social media, advertising or related field
Experience with various planning and campaign management/ad serving tools and technology (Prisma, DCM)
Experience with various social platforms required: Meta, Pinterest, Snap, TikTok (Reddit and LinkedIn are a plus)
Experience with full funneled media is a plus
Experience analyzing data
Familiarity with basic accounting/ media math principles
Must be a self-starter, with strong media agency planning and organizational skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Strong time-management and organizational skills
Strong written and verbal communication skills with the ability to present to peers and clients
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
Additional Information
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $50,000 - $70,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/26/2024.
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