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L'Oreal USA Senior Manager, Global Marketing Innovations, Biolage DMI in New York, New York
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Senior Manager, Global Marketing Innovations, Biolage DMI
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
13-Jun-2024
Division: Professional Products Division
Location: New York, NY
Reports To: Marketing Director - Biolage
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, Biolage and Pureology.
What You Will Do:
The Marketing Senior Manager is responsible for the long-term development of their products/category on a worldwide basis. The role covers the following: understanding the consumer and stylist needs in alignment with the brand strategy and DNA; ideate product concepts and packaging in close partnership with cross-functional teams, develop global launches along with being part of the development of the brand strategy and long-term vision. This role will be responsible for managing the global brand relaunch by establishing new messaging, enhancing portfolio claims, developing/executing creative expression, driving sustainability messaging and storytelling, and working closely with drive markets for local execution excellence.
Support the project lead for Biolage’s Brand Relaunch by following through key next steps: finalize messaging, creative briefing/execution, and global go-to-market strategy.
Lead the long-term development of products and categories worldwide, aligning with brand needs and category strategy.
Initiate briefs for new projects and collaborate with partners across Research & Innovation, claims, artwork teams, and development, ensuring seamless execution from ideation to production.
Identify consumer, salon, and technological trends globally to inform product development strategies.
Collaborate closely with cross-functional teams including digital, education, ecomm, and creative to deliver successful product launches and dossiers.
Foster strong relationships with the US Marketing Team and other Drive countries to ensure alignment and synergy in marketing efforts.
Generate innovative and revolutionary product ideas and concepts tailored to the professional salon industry.
Develop and implement new product strategies, including positioning, formulation, packaging, media, merchandising, and pricing.
Conduct market research, focus groups, and competitive analysis to inform product development decisions.
Manage day-to-day marketing needs: global artworks, POs, and assist with budget.
Who you are:
Required Qualifications:
You hold a college degree, preferably in business or creative fields such as BBA, BFA, BA, or AAS, with a high school diploma as a minimum requirement.
Ideally, you have experience in hair care, hair color and/or hair styling marketing.
You are interested in the professional beauty industry and interested in finding new and innovative ways to connect and service the stylist.
You have proven experience in creating a consistent and comprehensive brand presence across multiple channels.
You excel in attention to details, project management, decision-making, problem-solving, multitasking, and have excellent written and oral communication skills
Financial acumen to manage budgets for category-specific executions is a requirement.
Computer literacy on Windows, MS Word, PowerPoint, and Excel is part of your skill set.
You are open to periodic domestic or international travel (max. 25%).
Preferred Qualifications:
You have strong interpersonal and communication skills to effectively manage relationships with diverse international internal and external contacts.
You exhibit strong execution, leadership, and consensus-building/decision-making skills.
You can articulate clear business direction and strategies, drive goals and objectives, liaise between different departments, participate in senior-level management discussions, and facilitate the creative process at all levels.
Any language skills you possess would be a valuable asset.
What’s In It For You:
Salary Range: $119,900-$170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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