Job Information
House of Blues Associate Director, Podcast Strategy in New York, New York
Job Summary
Title: Associate Director, Podcast Strategy
Location: New York, NY (Full Time, On-Site)
Reports to: Chief Digital Officer and VP, Creative & Marketing
The Role:
Roc Nation , a Live Nation joint venture, is seeking an Associate Director, Podcast Strategy to be the point person for all things podcasts. A successful candidate will be an excellent communicator, highly organized, and able to take the lead in ideating, producing/executing shows, implementing strategic goals, growing and engaging audiences, as well as developing new concepts for Roc Nation podcasts.
Key Responsibilities:
Act as the main point of contact on podcast campaigns, for both internal and external stakeholders, creating and fostering a communication forum.
Manage the full campaign life cycle including pre-production, pre-launch, launch, and campaign end
Work with the creative team to produce all assets, marketing materials, episode details, etc., Review and approve final drafts, layouts, designs, etc
Develop and execute marketing plans for the campaign across all channels, manage podcast distribution
Analyze and monitor performance and provide feedback to improve
Project Management: Provide outstanding client service and communication at every stage of the project journey. This entails organizing client-facing meetings, crafting project timelines, managing approvals and deliverables, monitoring campaign performance against KPIs, and overseeing budget reconciliation
Client Relations: Provide outstanding client service and communication at every stage of the project journey. Liaison with clients and partners about launches, updates, and new initiatives. Work cross-functionally with podcast production and management teams. Managing client expectations around timelines and launch dates.
Liaison with clients around timelines and expectations to ensure deliverable are on track and campaigns are launching on time
Work in tandem with Roc Nation legal to negotiate contracts with talent, vendors, freelancers, service providers, etc
Marketing & Content Strategy: Develop and execute digital marketing strategies to grow podcast awareness, audience engagement, and following through activations, collaborations with partners, etc
Define and implement editorial strategy and content calendar
Deep understanding of cultural trends within music, arts, and entertainment to identify storylines and create actionable strategy
Work with Creative Director and Roc Nation leadership to define the overall tone of voice channels
Oversee planning, creation, and publication of content across all mediums and platforms to ensure accuracy and cultural relevance
Stay updated on industry trends, emerging technologies, and best practices in podcasting to drive innovation and maintain competitive advantage
Identify and pursue key cultural collaborations and promotional opportunities that feed into larger brand narrative and editorial strategy
Reporting and Analytics : Manage podcast analytics and monitor podcast performance on a routine basis to report with the internal Data and Analytics team. Provide success metrics and insights to recognize successes and advance the digital agenda
Create formal presentations that highlight performance, audience insights, predictions, and recommendations for future podcasts for internal teams and clients
Monitor and evaluate audience feedback, analytics, and market trends as it pertains to holistic editorial and marketing strategies
Devise relevant and reach KPIs, regularly track and report on performance data across all platforms and mediums
Team Building/Management: Source, interview and hire writers, creatives, and support staff. Collaborate to maximize content development and performance. Develop and manage budgets, and allocation of resources
Qualifications:
A minimum of 5 years of combined work experience in podcasting, digital content, a creative agency, music, entertainment, project management, or a social media platform
In-depth understanding of podcasting, creative arts, digital media, content creation, industry trends, and new technologies
Extensive knowledge and passion for the podcast industry and best practices for podcast audience growth
Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
Strong industry relationships and interpersonal skills
Experience working with Apple Podcasts and Spotify, news organizations, and journalists
Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite
Note – Roc Nation benefits and policies differ from Live Nation
The expected compensation for this position in NYC is:
$92,000.00 USD - $115,000.00 USD
The expected compensation for this position in Westchester is
$92,000.00 USD - $115,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law . It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County . Similar positions located outside of Westchester County will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Westchester County , a potential new employee’s salary history will not be used in compensation decisions.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.