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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Card Product Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

This Senior Manager-Marketing - Upgrade and Employee Card Marketing will lead three important small business card product marketing programs: Charge Product Upgrade Strategy, Employee Card Acquisition, and Account Manager Acquisition. These programs are fundamental to the business and are proven levers for deepening customer relationships and accelerating revenue. This person will provide strategic oversight of the programs across multiple channels using data-driven insights to grow the business and better meet the needs of our small business customers. This person will partner cross functionally across various teams including Channel Marketers, Product Marketers, Product Management, Risk, Analytics and Finance.

Responsibilities include:

• Deliver comprehensive, integrated, and innovative marketing programs to deepen and profitably grow customer relationships

• Develop test and learn curriculum to drive organic growth through targeted treatments

• Partner closely with internal teams to understand product portfolio strategies and customer behavior and identify and address opportunities to support and grow the programs

• Manage, evaluate and optimize email and direct mail communications, offers, and triggers

• Manage customer and program insights and share standard methodologies across digital, dialogic, direct marketing channels

• Create compelling value driven communications to drive consideration, conversion, and engagement - and ensure consistency in messaging across all customer touchpoints.

• Lead 2 Analysts.

Minimum Qualifications:

• 3-5 years of relevant work experience

• Data driven, strategic thinker with a growth mindset and track record of developing customer first marketing strategies that unlock growth

• Ability to manage several inter-related pieces of complex processes

• Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best in class customer experiences

• Exceptional relationship skills – a person who proactively collaborates, seeks input and understands others’ goals to bring out the best for the business

• Highly effective communicator with strong interpersonal, oral, and written communication skills

• Results driver with exceptional sense of accountability and ownership

• Effective working in ‘white space’ and comfortable with ambiguity

• Able to package information and tell a story to different levels of audiences

• Positive energy and enthusiasm with a “can-do” attitude and strong sense of humor

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York City

Schedule Full-time

Req ID: 24006708