Job Information
REXNORD Strategic Marketing Manager Technology in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Scope of role The Strategic Marketing Manager - Technology &Digital Solutionsis responsible for defining and managingshort- and long-term marketing strategies within Regal Rexnord\'s PerceptivIntelligent Reliability Solutions group.This role will work closely with Perceptiv\'s Product Management and Sales teams to create commercial growth strategies, perform market analysis and segmentation, execute on effective marketing programs, and launch new offerings to the market. A successful candidate will possess the capability to collaborate with Perceptiv\'s Senior Leadership Team on 3-5 year growth strategies. This role is responsible forthe management of all marketing strategies, campaigns and tactics, including: digital (email, ads, SEM), print, sales enablement, tradeshows, webinars,training, lead generation, industry & application specific marketing, value proposition messaging, and branding.The Strategic Marketing Manager will work closely with Corporate Marketing and 3rd Party Marketing Firms to execute on key strategies.The ideal candidate will have a knowledge of growth-oriented marketing strategies, experience with technology enabled solutions and platforms, and possess a strong drive for execution and ownership.Perceptiv is a fast-paced, high-growth business that is looking for a Strategic Marketing Manager with a strong sense of ownership, drive and capability to thrive in a dynamic environment. Key Responsibilities Create marketing strategies focused on Perceptiv customer (End Users and OEMs) needs and value propositions tailored to key market segments and personas, using a combination of both digital and traditional marketing techniques Lead market analysis, sizing, and segmentation, including identification of emerging trends that impact target industry verticals Evaluate market opportunities as well as competitive offerings to identify markets and applications where Regal Rexnord\'s Perceptiv technology provides differentiated value Create the core Perceptiv value proposition messaging and position to win in target markets Grow brand recognition for Perceptiv with the goal of establishing Perceptiv as a brand preference through marketing strategies, trade associations, digital marketing, webinars, speaking engagements, and more. Develop new product launch plans with Product Management and Sales teams to drive Sales support, lead generation, market awareness, and customer adoption Establish partnerships and collaborative initiatives with strategic 3rd parties for co-marketing and go-to-market programs, including end-user incentives, for mutual growth Work closely with Perceptiv leadership team and Corporate Marketing team to establish, monitor and manage marketing KPIs Develop and implement strategies and tactics to drive significant lead generation Manage all assigned... For full info follow application link. Equal Employment Opportunity Employer: Female/Sexual Orientation/Gender Identity/Minority/Veteran/Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/7F7923025C0F42FB