Job Information
FCP Euro Digital Campaign Associate in Milford, Connecticut
FCP Euro is in search of a talented Digital Marketing Campaign Associate to bolster our existing Digital Marketing team and to support European car owners everywhere, as we bring them new solutions to make their ownership experience better than ever!
Working within FCP Euro’s Digital Marketing at our headquarters in Milford, CT, this role supports the development, implementation, facilitation, and completion of multi-channel marketing campaigns that aim to reach European car owners and enthusiasts worldwide with projects, products, and promotions.
The Digital Marketing Campaign Associate works horizontally across the marketing team to aid in the organization and execution of successful concurrent Digital marketing initiatives. They will be responsible for assessing written promotional and campaign copy for accuracy, clarity, and tone, as well as promotional graphic assets for efficacy.
The Digital Campaign Associate will also assist in creating campaign-minded promotional verbiage and marketing copy, organize and track the launch of these campaigns, ensure they are executed according to plan, and iterate on existing campaigns and future campaign opportunities.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. “FCP” stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Responsibilities and Duties
Develops verbiage guides, marketing copy, and designs that are on-brand with FCP Euro and are designed to approach FCP Euro’s target audience.
Assesses all written copy from agency & cross-functional partners for accuracy, clarity, and reference to an identified user persona.
Communicates with internal teams and agency partners for a timely turnaround on graphic/copy review
Assists in the publishing and deployment of assets during campaign delivery
Ensures execution of defined production processes to support campaign preparation
Monitors campaign execution to ensure delivery to plan
Identifies and supports the resolution of any production or execution roadblocks
Reviews submissions from Product teams to develop blog/email/video content pieces to support product marketing
Directly supports asset creation by completing simple graphic asset requests to support said campaign
Frequently assesses KPIs of top-performing video content and blog content to determine what needs to be restructured for a new brand launch
Assists in writing video scripts/informational pieces for video content used to launch new brands, in editing existing blog posts to launch new brands
Leverages E-commerce KPIs to identify opportunities for improvement in existing campaigns
Qualifications and Skills
BS in Marketing, or 3-4 years of Digital Marketing experience managing ecommerce data.
Proficiency in copywriting through an automotive lens; mechanical knowledge preferred.
Must be capable of creating verbiage within the boundaries of a brand guide, and with brand and automotive-focused tones.
Must be able to remain organized across the implementation and tracking of multiple concurrent marketing initiatives.
Experience with Google Sheets, Google Analytics
Some background in digital/brand marketing preferred
Understanding of the impact of promotions on specific Key Performance Indicators (KPIs).
Ability to track deliverables across multiple overlapping campaigns
Benefits and Perks
Company-subsidized Medical, Dental, and Vision insurance.
15 days of PTO (Paid Time Off), Company Holidays and Floating Holiday time.
401k with Company deposit and match.
Discounted prices on our catalog of European car parts!
Compensation
This is an exempt role with a base salary of $50,000 - $65,000 depending on experience, with a total compensation opportunity of $53,000 to $69,000 annually.
No phone calls or agency referrals, please.
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
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