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Summary This position is for a Public Affairs Specialist, PD: D2400000 located in the Recruiting and Retention Battalion, JFHQ - RRB in Marietta, Georgia. This is a full-time, Excepted Permanent, dual status position which requires Georgia Army National Guard Membership. Area of Consideration: Open to current members of the Georgia Army National Guard. Responsibilities As a Public Affairs Specialist, GS-1035-9, you will: Apply modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Plan and create multimedia content using graphic design, photo manipulation and video editing software and techniques. Be able to operate the battalion's host of social media platforms. Ensure all social media pages within the battalion's footprint maintain consistent messaging and provide accurate, policy-compliant, engaging and timely information. Have knowledge of operating Hootsuite. Be knowledgeable of DOD and Army policies regarding social media. Assist with managing the battalion's Social Media Content Calendar. Work regularly with USAREC's web content manager and social media marketing representative to ensure content integration and synchronization between the command's website and social media platforms. Attend working groups, operational planning teams and in progress reviews with battalion and brigade staff in support of the command's communication strategies with a focus on social media as well as usarec.army.mil support and content development. Understand how to access social media platform metrics and assist the Advertising and Public Affairs Chief with compiling reports. Provide or coordinate for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions. Provide updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels. Research new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies. Assist Advertising and Public Affairs Chief with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts. Research, write, develop and present decision/information papers and briefings. Perform other duties as assigned. Requirements Conditions of Employment Qualifications Each applicant must fully substantiate (in her/his own words) that they meet the requirements of the specialized experience listed below; otherwise, the applicant will be considered unqualified for this vacancy. DO NOT COPY THE VACANCY ANNOUNCEMENT OR THE POSITION DESCRIPTION. IF YOU DO THIS YOU WILL BE CONSIDERED UNQUALIFIED FOR THE VACANCY. Please ensure that you have included beginning and ending dates (month and year) for all jobs listed on your resume. Military Grades: Non-Specific. General Experience: Candidate must possess experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems. Specialized Experience: Candidate must possess at least 24 months experience, education, or training involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non-controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public. Education Substitution of Education for Specialized Experience: A maximum of 12 months of the required experience may be substituted by successful completion of undergraduate study in an accredited college or university at the rate of 30 semester hours for 12 months of experience. The education must have been in fields directly related to Public Affairs (i.e. public relations, journalism, information processing science, communications, English composition or other course where primary emphasis is on communications and writing skills). Additional Information If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (https://www.sss.gov/RegVer/wfRegistration.aspx). Permanent Change of Station (PCS) allowances may be authorized, subject to the provisions of the Joint Travel Regulations and an agency determination that a PCS move is in the Government Interest.