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Description

We are in search of an Email Marketing Manager to be a part of our team in Los Angeles, California. The position focuses on overseeing all aspects of email marketing strategies focused on lead generation, including lifecycle and automation through HubSpot. The individual will be responsible for a wide range of tasks, from creating and executing marketing emails to managing large scale email campaigns.

Responsibilities:

• Craft and execute marketing emails through HubSpot to engage our customer base.

• Manage email campaigns in a lead generation environment, handling large volumes of new leads.

• Work with a substantial subscriber base, sending emails in batches for maximum engagement.

• Set up and manage multiple emails per month, including fresh campaigns and replicating successful ones.

• Analyze data, conduct A/B testing, and optimize subject lines to improve email performance.

• Drive customer engagement through strategic email strategies after leads are generated.

• Collaborate on SMS marketing initiatives for broader reach.

• Work with creative teams for design elements of campaigns.

• Set up, manage, and analyze marketing workflows to enhance efficiency.

• Track the performance of email campaigns on a regular basis.

• Ensure emails are delivered without encountering spam issues.

• Utilize tools such as HubSpot, Google Sheets, Glock apps, and Google Postmaster for performance tracking.

Requirements • Must have a minimum of 5 years experience in a similar role or relevant field

• Proficiency in executing Email Campaigns

• Expertise in Email Marketing strategies and techniques

• Familiarity with Email Marketing Platforms and their usage

• Experience in creating and distributing Email Newsletters

• Proficiency in using HubSpot for marketing operations

• Strong written and verbal communication skills

• Ability to analyze campaign performance and metrics

• Demonstrated creativity and thoughtfulness in campaign development

• Strong project management and organizational skills

• Ability to work collaboratively in a team environment

• Bachelor's degree in Marketing, Business, or related field preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .