Military Spouse Connection Jobs

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Associate Manager - Consumer Marketing

Accepting applications for this role until July 1, 2024. Considering candidates located in the Colorado area.

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! The Cochlear America's consumer marketing team is not only responsible for driving a world class DTC program for its defined geography, but for also supporting global best in class practices by sharing leading DTC campaigns, best in class media practices, and tool kit development to name a few. As such the newly created position, Associate Manager - Consumer (DTC) Marketing. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working f

Your success in this role is measured by supporting the co-development and execution of marketing strategies that drive customer acquisition, retention, and engagement. This role will work closely with cross-functional teams to develop and implement integrated marketing campaigns across multiple channels and coordinate campaigns with marketing teams and managers and analyze results to optimize marketing strategies

In order to be considered for this position, you will need to have pre-existing working rights for the country where the role is to be based. The Talent Acquisition Specialist managing the recruitment of this position will ask you to provide evidence of these working rights prior to scheduling interviews.

Key Responsibilities

Strategic Planning, Business Development and Execution

Supporting the Senior Marketing Manager to develop marketing strategies and facilitate implementation of programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive demand across regions.

The key focus of this position will be to support and coordinate initiatives that increase demand and ensure consistency across geographies. An ability to identify opportunities and translate them into DTC marketing strategies and enable implementation. Coordinate forums to build, develop and scale campaigns with valued content that generate awareness and new demand among targeted audiences of consumers, loved ones and the public. Align with key stakeholders to prioritize projects that ensure business goals are met. These activities need to meaningfully contribute to growth and to overall business objectives. A passion for excellence in craft for DTC Marketing to develop innovative marketing strategies that differentiate the brand from competitors.

• Be up to date with the latest marketing trends and techniques.
• Develop a deep understanding of the target audience and their needs.
• Create compelling marketing campaigns that resonate with the target audience.
• Work with cross-functional teams to develop innovative marketing strategies that differentiate the brand from competitors.

Collaboration with an Enterprise focus

This role is highly cross-functional liaising with other functions across the organization both regionally and globally. As the CAM region will be the lead market for strategic and operational DTC initiatives, an enterprise mindset is essential to deliver the right outcomes for the region and global organization, acting as a role model to remove boundaries. It is essential to work in close partnership with global marketing DTC functions to ensure DTC is well positioned to deliver world class marketing capabilities, innovative delivery, and streamlined processes across the business. Highly effective marketing execution is a result of strong c llaboration leading to clear brand positioning, and prioritization. As CAM's DTC and business contribution is highly impactful to the overall global results, ongoing close collaboration with key stakeholders is critical ies This translates into this role needing to support development of , playbooks, and ability to bring the outside in wi th external stimulation.

A key focus of the role will be to assist in the adaptation of marketing strategies to local needs and candidate behaviors, while maintaining brand consistency across different markets.

• Understand target markets and consumer personas
• Optimize the marketing mix for global expansion
• Leverage technology to scale marketing efforts

Customer Insights & Analysis

This role will be critical in assisting relevant market analysis, research & competitive intelligence combined with customer feedback will ensure the business is in the best position to act on current and future needs to grow the market ensuring consistency in metrics and reporting across different geographies. Demonstrated understanding of data analytics and be able to use data visualization to present insights in a clear, concise manner and work cross-functionally to develop data-driven strategies that align with business goals and objectives