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Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

This position will require 2x a week in-office in either our Jersey City, NJ or Boston, MA locations.

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

The Strategist, Integrated Marketing - Brand coordinates and executes "One Verisk" marketing efforts working across corporate and business unit cross-functional marketing teams. You'll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. You'll apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients. This individual will be a core team member leading cross-functional brand initiatives.

This role requires a strong understanding of the B2B marketing landscape and will be able to identify and execute on opportunities to reach and engage our target audience. This position reports to the Director, Brand Marketing and will work closely with other members of the marketing team. The role is based in New York (Jersey City, NJ) or Boston, MA with a hybrid work schedule. Travel up to 20% of the time to connect with geographically dispersed technology team, business stakeholders and clients.

Responsibilities

• Market & Competitive Intelligence- Identify customer, market and competitive insight needs and initiate research with key stakeholders. Leverage insights to drive marketing strategy.
• Customer Journey - Leverage compelling customer insights from research and third-party data in the development of target personas, buyer needs and the purchasing decision process
• Brand Strategy - Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals.
• Marketing Strategy - Develop multi-channels marketing campaigns based on customer insights and audience profiles to deliver on business objectives. Lead go-to-market strategy and planning for Verisk brand opportunities.
• Messaging&Positioning - Develop positioning and messaging that differentiates the Verisk Brand in the market.
• Sales enablement- Write or solicit authoritative reports to educate the market on key issues facing the market. Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities.
• Campaign Development - Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.
• Marketing Analytics - Deliver actionable marketing analytics with insights and recommendations to leadership to ultimately drive decision making.
• Thought Leader - Serve as internal and market-facing SME/thought leader for the Verisk Brand to inform business decisions.

• Bachelor's degree required in business, marketing or related field
• Related marketing experience
  • 7+ years strategic marketing and/or integrated marketing/product management experience
  • Demonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels.
  • Proven track record of leveraging customer, market and competitive to inform marketing strategy decisions.
  • Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.
  • Skilled at leveraging customer and market insights to inform marketing strategy decisions.
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.
• Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes.
• Data-driven and results-oriented to define and implement metrics to measure the impact of marketing efforts on business outcomes.
• Ability to rapidly prioritize and react to changing business needs and external market dynamics.

Skills

• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• "Let's go" attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance
• Collaborative: demonstrated ability to nurture strong relationships with key stakeholders
• Creative thinker: able to quickly shift gears and create experiences applicable for different audiences, with different needs

Salary MIN 105
Salary MAX 130
Depending on experience

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companiesand by Forbesas a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions- provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions- supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions- offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions- provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions- provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions- delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions- offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft- provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

.Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/

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All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.