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Additional Information This position will be located in Riyadh.

Job Number 24005143

Job Category Sales & Marketing

Location Jeddah Area Office, Office 11 Teatro Mall, Jeddha, Saudi Arabia, Saudi Arabia

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

THIS POSITION WILL BE LOCATED IN RIYADH.

The Regional Director Marketing, Digital & Loyalty, Premium + Select (RDMDL) acts as the marketing leader working in conjunction with Area Commercial Leader for properties within a designated area in KSABE + SSA, with a focus on overseeing marketing strategies and tactics to support revenue, market share goals, digital performance, drive brand awareness & execution by fully leveraging global and continent marketing programs at the property and area level.

The RDMDL develops strategy and programming for their portfolio of hotel based on the annual EMEA plans for Brand, Marketing, Digital, Loyalty, F&B and Partner Marketing to raise hotel awareness, drive demand, deepen loyalty and enrich the brand experience on property. This role acts as a brand advocate, ensuring the activation and pull-through of key brand strategies, brand marketing initiatives and events in the hotels, and drives the opening, re-opening and positioning strategy for hotels in their portfolio.

The Regional Director DMDL, will be responsible for establishing, recruiting and guiding on property and complex marketing individuals or teams that are funded by their portfolio of hotels to execute marketing activities within the hotels to drive revenue, market share and awareness through highly impactful marketing programs and initiatives.

The RDMDL is a dynamic and creative marketer who can drive and implement integrated marketing strategies designed to position their portfolio hotels to their target audience / segments.

The role works in close collaboration with key stakeholders across the business and maintains strong working relationships with the Area Commercial Director, Regional Director of Sales, Regional Director of Revenue Management, hotel GMs and Marketing teams the Continent Consumer Operations discipline leaders and Luxury Brand Team.

The position reports to Vice President Hotel Marketing, EMEA.

SCOPE

The Regional Director, Marketing, Digital & Loyalty, Premium + Select supports all managed hotels across all brands and hotel types in the KSABE + SSA area(s).

• Location requirements: Location to be tied to an EMEA office entity.

• Language Requirements: High proficiency (speaking, reading and writing) in English is required.

• Travel Requirements: Business travel is estimated at 20%.

KEY RESPONSIBILITIES

Work in Collaboration with Area Commercial Leader

• Ensures alignment of activity with respective Area Commercial Leader

• Ensures appropriate marketing budgets are in place to meet business needs

On property brand programming, activation & representation

• Ensures that properties are delivering on brand proof points

• Drives effective local brand partnerships and activation with hotels

• Drives education to ensures appropriate representation on Marriott Bonvoy within property & marketing efforts

Driving Marriott Digital Channels

• Supports Area Commercial Director to ensure that hotels have appropriate plans and investment in place to meeting Digital Direct Goals.

• Coaches hotels and acts as initial point of contact for questions and support in relation to Marriott Digital Channel / ecosystem in conjunction with DFM team

• Guides the Area digital field marketing or Marriott Digital Service teams to support hotel needs and coordinate with Continent marketing teams and agencies to ensure effective and impactful launch of tactical marketing campaigns across all key segments.

• Supports the Social Media strategy in line with the brand positioning, hotel narratives/storytelling and influencer marketing. Specific focus on online reputation management and guest engagement.

• Identifies opportunities to plan multi-hotel promotional marketing activities. Works with revenue management partner to develop relevant promotions and packages.

• Ensure optimum PLUS budgets are in place and effectively invested

Pre-Opening Property Support

• Drive hotel brand positioning in conjunction with hotel team and brand team

• Supports Director of Marketing & Marketing team recruitment

• Supporting launch event

• Supports property countdown process

• Integration of Loyalty Mindset into property countdown process

• Drives member marketing & activation strategy

Segment Marketing

• Supports development of segment specific marketing plans

• Support and elevate continent wide initiatives within properties

Destination Marketing

• Acts as the key voice for their designated markets within the Continent Marketing Organisation to ensure effective destination marketing plans are in place, with close collaboration with Area Commercial Leader

• Support creative process with continent marketing teams

Retail / Premium / Suites / Villas

• Supports hotels in the creation of Premium Rooms narrative & positioning

• Drives hotel activations of Suite products

• Ensures 360° Marketing Plan in place to support Suite and Premium Rooms sales

• Ensure correct rich media (photography and videography) and other graphics (floor plans, upsell tools) in place

Collaboration & Best Practice Sharing

• Build a culture of best practise sharing across brands and within regions

• Drives multi-property brand-led initiatives to build awareness and drive demand

• Ensures activation of hotel and market opportunities within Loyalty & Partnerships channels

Talent development & pipeline

• Responsible for ensuring appropriate Marketing talent is in place within hotels and banded in line with wider CO functions

• Supports CO manning blueprint rollout in pre-opening hotels

• Supports marketing on-property training and elevation of talent, including enrolment into Marriott’s approved and proprietary Recognition and Reward programmes, (e.g. Brilliant, Golden Circle / Top Performer).

• Owns property marketing talent pipeline & succession plan

• Supports recruitment of Director of Marketing and wider Marketing roles

Content & Social Media

• Drives culture of creation of effective social media plans

• Ensures compelling and on-brand content creation to support hotel positioning and marketing objectives where appropriate

• Ensures content is shared for distribution across brand social channels

• Working with Communication Leaders - support hotel to cultivate relationships with key local influencers / opinion makers

• Ensures that hotels are utilising approved Social Media Management tools (e.g. Sprinklr) for consolidated marketing and analysis

Applies Measurement / Reporting

• Proactively reviews and evaluates hotel and tactical online analytics to help guide Marketing strategy.

• Applies insights to future marketing, digital and loyalty activities.

CANDIDATE PROFILE

Education and Experience

• High school diploma or equivalent.

• University degree preferred.

• 8-10 years progressive work experience in the hotel industry is preferred with at least 4 years dedicated experience in Marketing, Digital or related professional area.

• Knowledge and experience in developing strategic plans within Consumer Operations with experience collaborating with wider disciplines including financial planning and budgeting is required.

• Language requirements: High proficiency in English is required and additional languages a plus.

Skills & Knowledge

• Commercial acumen and analytical skills e.g., ability to analyze business data and make sound recommendations

• Ability to evaluate business trends, determine applicability, and modify business strategies accordingly

• Possesses strong leadership ability; can quickly analyze situations, clearly articulates what needs to be done, and mobilizes others in the right direction; is able to influence others positively.

• Self-starter and ability to work independently.

• Strong time management and ability to multi-task.

• Understands how to manage in a culturally diverse work environment and is a champion for diversity effectiveness in the organization.

• Strong management skills with excellent coaching and mentoring skills.

• Embraces technology and other innovative solutions to increase workflow efficiency and quality.

• Be a trusted team member of the Consumer Operations and Area Leadership Teams.

• Is results oriented, delivers results under difficult conditions and demonstrates balanced judgment under pressure.

• Ability to manage varying stakeholder preference, loyalty, and engagement

• Ability to take constructive action without relying on directions from others

• Ability to network and build relationships to grow the business

• Strong problem-solving skills; encourages new innovative solutions when appropriate

• Strong organization skills

• Strong communication skills (verbal, listening, writing, presentation)

• Effective influence, consensus building, and negotiation skills

• Ability to effectively manage and support change

• Strong associate customer and owner relations skills, fosters trust and build influence through strong relationships. Can be direct but diplomatic.

• Proven success in talent management and manpower decisions

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.