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Job Information
Nexstar Media Group Digital Content Producer in Indianapolis, Indiana
The digital team at FOX59/CBS4 is searching for a Digital Content Producer/Writer with the right mix of news judgment, creativity, and command of all things digital and social. This role is responsible for creating multiple daily pieces of written content for a local news website. Beyond that, a digital producer will curate high-performing content using best SEO practices.
Position Responsibilities:
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Write, curate, and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation while adhering to a strong journalistic ethos.
Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories, being always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic.
Flexibility to perform duties, change gears quickly, and multi-task.
Excellent at writing headlines that grow audience and engagement.
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making.
Understand different ways to tell a story, particularly choosing great photos and video to enhance written stories.
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.
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Skill/ Experience Requirements
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Experience in digital content and journalism (perfect opportunity for anyone with newspaper experience)
Clever headline writer that gets readers to click
Basic understanding and proficiency with the major social media platforms
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing and writing original news articles
Knowledge of SEO best practices and Associated Press Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator unafraid to ask questions
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in basic video editing a plus
Typical Day of Digital Content Producer:
Digital producers write 3-5 stories a day from the FOX59/CBS4 newsroom. That will be a mix of breaking news, enterprise stories and things that are happening in our community. Digital p roducers will also work with other departments within the newsroom, such as broadcast reporters and producers, to fact-check, update and craft stories in such a way that they are easily digestible by any audience. Producers will utilize our social media outlets to get content into the hands of the audiences looking for it. But, this role is not a social media type, you will be writing articles for most of your day. Flexibility and ambition are absolute necessities.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.