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Associate Director / Director, Marketing and Communications

Job ID

163417

Posted

16-Apr-2024

Role type

Full-time

Areas of Interest

Marketing

Location(s)

Hong Kong - Hong Kong

Position Title: Associate Director or Director, Marketing and Communications, Hong Kong

Business Unit: Marketing & Communications

Reports To: Senior Director, Head of Marketing & Communications, North Asia (with a matrix line to Regional Managing Director, Hong Kong)

Primary Role Objectives

· To develop and drive the Marketing & Communications (MarCom) capabilities and activities of the Hong Kong business to support commercial outcomes.

· To develop an effective business partnership approach, by demonstrating the value that MarCom can deliver.

· To deliver integrated marketing solutions to the business aligned with the divisional MarCom direction in the areas of brand management, strategic advisory, social & digital marketing, media relations, event management and internal communications.

· To build a MarCom function that is acknowledged by the business as an important contributor to CBRE’s brand equity and commercial success.

· To review and manage the MarCom team, driving high performance standards and delivery.

Key Responsibilities

· Work with Hong Kong leadership team to develop holistic marketing strategies, priorities and action plans.

· Develop and manage media relations, corporate/client events, and social media to facilitate and reinforce market/brand awareness.

· Create and update collateral, presentations, brochures, case studies, white papers, web content, newsletters etc.

· Maintain the firm’s branding and visual identity guidelines. Ensure consistent adherence to guidelines for all marketing materials and activities.

· Identify high-profile public speaking opportunities for business leaders to enhance our thought leader position in the local market.

· Work with People team and drive strategic employee communications from the MarCom’s capacity.

· Develop compelling content for press releases, marketing collateral, internal communications and other communication materials as needed.

· Manage day-to-day activities of team members, provide regular feedback, and monitor performance.

· Carry out any other assignments as directed by the Head of MarCom, North Asia and Hong Kong leadership team.

Required Knowledge and Skills

· Demonstrated ability from strategy to execution – requires skills of a hands-on marketer, with strategic insight, and able to challenge status quo and think out-of-the-box.

· Client focused, demonstrating the ability to provide quality service and advice within MarCom arena – brand, media/social media, digital, print production, web, outdoor etc.

· Strong writing and editing capabilities, specifically business writing, executive communications, creative writing.

· Ability to communicate and influence at all levels within the organization with excellent presentation skills.

· Highly organized, with strong attention to detail and flexibility to adapt to changing priorities.

· Proficient user of Word, PowerPoint, Excel, and refined knowledge of computer tools; Digital savvy.

· Committed, highly flexible, and willing to learn and take up new responsibilities. Able to work under pressure and meet tight deadlines.

· Proactive, independent, self-motivated and creative.

Experience and Qualifications

To perform successfully, you should have the following:

· University degree with at least 10 to 12 years of professional experience in a broad marketing role in Advertising/PR, property, financial or professional services.

· Strong presentation skills and ability to influence stakeholders.

· Strong event management experience.

· Outstanding written and verbal communication skills.

· Ability to collaborate effectively with management and colleagues.

· Strong time management skills, ability to multi-task, and escalate issues in a timely manner.

· Proficient in English/Chinese speaking and writing.

· Independent, self-motivated and creative.

CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)