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Unilever Senior Brand Manager in Ho Chi Minh City, Vietnam

Job Descriptions

  • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs

  • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team

  • Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand

  • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.

  • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.

  • Pro-actively feed market, category and customer requirements into platform innovation projects

  • Champion optimal launch of innovation platform

  • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.

  • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

  • Management of marketing budgets within agreed targets and align with customer advertising activities.

  • Other tasks assigned by line manager

Job Requirements:

  • 7-10 years experience in Marketing would be an advantages

  • Business management and brand development experience

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

Job Category: Marketing

Job Category: Márketing

Job Category: Commercialisation

Job Type: Brand Manager

Industry: UnileverExperiencedProfessionals

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