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Introduction

At IBM, work is more than a job - it's a calling: to build. To design. Code. Consult. Think together with customers and sell. To make markets. To invent. Collaborate. Not just to do something better, but to try things you never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.

Your Role and Responsibilities

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured.

A place where you can bring innovation to life.

Our Infrastructure Marketing & Communications team is responsible for articulating IBM's point of view, value proposition, and go-to-market strategies for our Infrastructure offerings and services in order to generate demand and grow market our market share.

YOUR ROLE & RESPONSIBILITIES

Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM's offerings and audiences we serve, to grow IBM Infrastructure. We are seeking a product marketing champion to drive the integrated value of IBM Infrastructure and its product portfolios for hybrid cloud and AI. It will involve understanding of the technology as well as buyer drivers and needs to execute marketing through IBM's hybrid cloud global campaign.

Your primary responsibilities include:

• Collaborating to bring the IBM/product point of view to life through brand-to-demand campaigns.

• Articulating clear and concise messaging (internal and external), aligning audience needs with a differentiated message.

• Executing product content strategy and quality client-facing product deliverables (Demand Kits) for go-to-market tactics.

• Identifying client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to be used to strengthen messages in the market.

• Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required Technical and Professional Expertise

• Solid Product Marketing Experience

• Demonstrate a fundamental understanding of infrastructure technology - servers, storage, cloud.

• Understand Go to Market strategies and experience in creating marketing execution plans

• Strong collaboration skills required for an environment that requires continual collaboration across organizations, roles, and geographies.

• Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly.

Preferred Technical and Professional Expertise

MBA level education (completed or in progress degree)

Relationship builders who can connect the dots and solve problems

Understanding of client audience strategy

Client experience design & measurement

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.