Job Information
City Of Greeley Communication Specialist II - Marketing Specialist in Greeley, Colorado
Hiring Range: $61,500 - $81,120 annually
This position is benefits eligible.
Job Summary: As a Communication/Marketing Specialist, you will play a pivotal role in crafting and communicating the City of Greeley's brand campaign. You will be tasked with developing strategic communication and marketing plans utilizing both paid and organic strategies, with a focus on supporting tourism, visitorship, small businesses, and community partnerships. Working collaboratively with designated leadership, you will develop, implement, and manage high-level strategic marketing and communication plans utilizing multi-channel communication and engagement practices. These plans will integrate messaging across PR, traditional media, social media, digital, and event channels. As a natural storyteller, you will celebrate and share the highlights of the City of Greeley, elevating the perception and image of our community to support the local economy.
Your role as a brand champion will involve closely working with cross-functional teams and leading efforts to draw external audiences and visitors in. You will shape and amplify Greeley's voice and identity, ensuring that communication and marketing efforts align with the municipality's goals and values. This position requires strong strategic thinking, excellent communication skills, and a deep understanding of effective marketing and storytelling techniques.
Experience, Knowledge, Skills:
Minimum Requirements Bachelor's degree in communication, marketing or a related field from an accredited college or university. A minimum of three (3) years' experience in conceptualizing, implementing, and managing high-level strategic marketing plans. A minimum of three (3) years' experience overseeing the brand and image campaign interactions with the public by implementing social media content strategies and actively monitoring campaigns. OR Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.
Knowledge, Skills, and Abilities Has a general understanding of working with an advertising/PR agency and grasps the fundamental concepts of promoting local government and community. Proficient at writing, organizing content and data, and reporting outcomes. Experience in setting strategy while also navigating relationships with different stakeholders across the organization and collaborating with colleagues. Ability to utilize components of project management to successfully schedule, lead and facilitate communication. Experience assessing, monitoring and measuring strategic communication and marketing initiatives. Bilingual in Spanish is preferred, but not required. Strong verbal and written communication skills. Strong customer service skills and diplomacy. Experience with Microsoft Office, Mail Chimp, and WordPress. Experience with current social media applications and online platforms for communication and engagement... for full information follow application link