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Product Marketing Manager

About our Team

The Arabian Travel Market in Dubai is the meeting place for the Travel and Tourism community with a reputation as the leading international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. The event is responsible for bringing together the Tour Operators, Travel agents, NTOs, Hotels, Travel Technology, Cruise, Transport, Airlines, Attractions, and DMCs face to face to provide strong business connections, networking opportunities and provide insight and knowledge for travel and tourism professionals. The event attracts the breadth of the Travel & Tourism Industry and typically has visitor counts of +38,000 with +400 Main Stand Holders (predominantly Destinations, Hotels, Airlines, Tech Product, DMCs) along with their 2100 sharing companies (private sector across all travel verticals).

About the Role

The Product Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

This role offers a fantastic opportunity to shape the future of our shows and play a vital part in achieving our marketing objectives.

Responsibilities

Key Individual Accountabilities

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.

• Establish market size, penetration, and identify growth opportunities across key industries and segments.

• Propose and implement audience growth strategies.

• Manage relationships with associations, analysts, influencers, media, and industry bodies.

• Lead onsite at shows and represent our brand at external market/industry-specific events.

• Develop detailed visitor and exhibitor marketing plans and objectives.

• Align with the Sales team on enablement and ABM plans.

• Contribute to persona development for content and customer experiences.

Key Shared Accountabilities

• Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.

• Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.

• Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager.

• Maintain ROI and performance reporting with the Campaign Manager & MOps.

• Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.

• Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager.

• Assist in portfolio PR planning with Portfolio Marketing Manager.

• Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager.

  Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

  Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days

• Health screening, eye care vouchers and private medical benefits

• Wellbeing programs

• Life assurance

• Access to a competitive contributory pension scheme

• Save As You Earn share option scheme

• Travel Season ticket loan

• Electric Vehicle Scheme

• Optional Dental Insurance

• Maternity, paternity and shared parental leave

• Employee Assistance Programme

• Access to emergency care for both the elderly and children

• RECARES days, giving you time to support the charities and causes that matter to you

• Access to employee resource groups with dedicated time to volunteer

• Access to extensive learning and development resources

• Access to employee discounts scheme via Perks at Work

  About the Business

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

RELX is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .

RELX is a global provider of information and analytics for professional and business customers across industries.

We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.

In short, we enable our customers to make better decisions, get better results and be more productive.