Job Information
Rock Family of Companies Director, Marketing – Cash Lending Needs in Detroit, Michigan
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
Rocket Mortgage , backed by Rocket Companies® , means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
Minimum Qualifications
5 years of experience in financial technology (fintech) or a related field
10 years of experience in a marketing role or at an advertising agency
Proficiency in B2C channels for effective marketing and lead generation
Proven track record in leadership and cultivating growth within marketing teams
Bachelor’s degree or equivalent competency in marketing or a related field
Proficiency in the Microsoft Office suite
Preferred Qualifications
Led a team in the principles, practices, and techniques of marketing strategies
Led a team in analyzing and interpreting marketing related data
Led a team in growing a brand and delivering integrated marketing programs
Master's Degree
Job Summary
The Director, Marketing - Cash Lending leads team(s) to implement integrated marketing strategies across the Refinance, Personal Loans (Rocket Loans) and Home Equity loans channels. This position leverages consumer insights, sales data, and current market trends to identify opportunities for marketing management methods and increased brand awareness in the refinance and cash lending markets. This role is pivotal in understanding our company’s vision and values to translate them into an effective brand strategy to promote financial well-being.
Responsibilities
Leads team members and leaders to develop brand and product marketing strategies and creating successful integrated marketing campaigns
Delivers Strategic Marketing oversight for their team or team(s), delivering growth for the brand
Lead teams in conducting market research. Understand customer preferences, analyze trends, and recommend marketing approaches that resonate with potential consumers
Develops overall strategies on brand and product marketing and leads teams to deliver research opportunities and recommendations
Uncover and lead creative marketing solutions to solve for business needs or goals
Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team
Continuously identify and initiate solutions for areas of opportunity in the business
·Develop and evaluate the skills of the Marketing team
Develop and support long-range diversity and inclusivity strategies and initiatives that improve market penetration, enhance leadership makeup, and create a culture that values diversity and innovation
Articulate a compelling vision for the team, anticipate obstacles and consistently communicate the company’s mission to inspire action
Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
Who We Are
Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.
We use world-class recruiting and talent management teams to help each member organization recruit the best and brightest. If you’re looking for the next step in your career, you’ve come to the right place.