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Introduction

The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM's transformation initiatives and keep current on marketing technology capabilities, perpetually.

Your Role and Responsibilities

• Builds and publishes complex end to end programs on Marketo independently, based on specifications

• Proactively suggests improvements to campaign design

• Understands Marketing Automation in overall Marketing structure

• A/B Testing and Optimization

• Delivers operations reporting and optimization

• Data management and governance

• Email deliverability

• Partners to define and deliver against KPIs

• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements

• Represents discipline on transformation projects and key marketing initiatives

• Executes within Marketo across all Core and Hub requirements

• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

• Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance.

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Required Technical and Professional Expertise

• Marketo / Unica / any Marketing Automation tools tool Knowledge is critical to success in this role

• A/B Testing and Optimization knowledge is an advantage

• Email marketing, basic SQL & basic HTML knowledge is an advantage

• Logical thinking

• Analytical & data driven

• Attention to details

• Good Communication skills

• Excel skills

• Change & growth-oriented mindset

• Curiosity and ongoing learning desire

• This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Preferred Technical and Professional Expertise

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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.