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Product Manager E-commerce and Content Analytics

• Location Billund, Denmark

• Job ID 0000016275

• Category Project / Program Management

Job Description

Are you ready to lead and craft the future of e-commerce and content data analytics?

This is a unique opportunity to work in the intersection between marketing and digital, in a multicultural team of professionals who passionately seeks to enable the LEGO Sales organization to elevate our commercial momentum further and win with our retailers.

It sounds incredibly exciting, right? Then come and join us!

Core Responsibilities

• Develop and execute a comprehensive product vision for e-commerce and content analytics, aligning with the overarching business objectives and goals of the LEGO brand.

• Lead product discovery initiatives with the team, researchers, and wider stakeholders to develop, experiment, and test new ideas that shape the value proposition.

• Lead the product in collaboration with design and engineering departments, ensuring the team is motivated and focused on maximizing their output.

• Identify business needs and opportunities to leverage data and insights. Engage with external e-commerce specialists and software providers to integrate external perspectives and expertise when necessary.

• Establish and maintain a data intelligence capability for the LEGO Group that empowers sales and marketing colleagues, drives growth through e-commerce and content analytics, fosters real-time data generation within the marketing tech stack, and encourages data-driven decision making across channels.

• Translate the product strategy into a comprehensive product roadmap , generating innovative ideas that enhance market share, drive commercial and business value, and improve the overall customer experience.

• Stay ahead of industry trends , competitive landscapes, and emerging technologies in e-commerce and content analytics to ensure sustained commercial momentum.

• Ensure clear communication about priorities, developments, and changes to all stakeholders across the business, promoting transparency and understanding.

Play your part in our team succeeding

In this role you will be responsible for setting the product vision and strategy for e-commerce and content analytics, defining objectives and key results for the product team. Your goal will be to develop a deep understanding of the needs of our customers and channels and collaborate closely with product teams and key stakeholders to create new opportunities that ensure data and insights are driving content activation and e-commerce sales in the relevant channels. Your work will play a pivotal role in enabling our sales and marketing colleagues to engage more effectively with our customers and shoppers.

This role sits in the Partner Product Management team within Global Commercial Development (GCD), which is part of our Markets & Channels organization. This role reports to the Director, GCD Seamless Partner Experience.

Do you have what it takes?

The ideal candidate holds a Master or bachelor’s degree in business administration, Economics, Commercial and Retail Management, Information Technology or similar; together with shown experience in consumer-packaged goods, e-commerce, and/or digital content marketing. Moreover, proven track record working with several e-commerce disciplines such as commercial performance, digital merchandising, platform marketing and SEO optimization; and experience with agile development methodologies, storytelling, and evangelism.

In addition, the successful candidate will demonstrate:

• Analytical and strong data management skills, along with a solid understanding of IT from a business side - e.g. working with content, e-commerce, and SaaS solutions.

• A tech savvy person that understands what happens behind the scenes, when enabling platforms and shops to win in retail.

• A strong communicator with the ability to articulate the problem and proposed solution, comfortable speaking with business stakeholders.

• Ability to collaborate with cross-functional teams from technology, design, analytics, and business.

• Strong problem solver approach to manage and lead the team to push for the solution and progress.

• Proficiency with English language skills, both written and oral.

It will be an advantage to showcase:

• Experience working with external e-commerce customers, tools, or agencies. E.g. Amazon Brand Analytics and Digital Shelf providers.

• Commercial mindset and experience – be able to understand and speak the language of sales and marketing people and have a solid knowledge of several sales and marketing disciplines like e-merchandising, marketing, key account management, customer service, and sales operation.

• Experience with engaging cross functional teams through the full product life cycle.

• Effective leadership of the team; maintaining a continuous learning environment, setting clear objectives to ensure there is clarity on what needs to be achieved for any given work.

• Supportive coaching style, proactively encouraging personal and professional development and achievement across the product team.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.