Job Information
T-Mobile USA, Inc Segment Marketing Manager in Bellevue, Washington
Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! The Segment Marketing Manager is responsible for optimizing the entire portfolio of products and services across a series of different consumer targets, maximizes revenue, reduces churn, and drives deeper relationships with customers. Plans, creates and/or produces marketing communications to implement strategies and objectives. Responsible for developing business cases for all of the products and services needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. Job Responsibilities: Develops and implements marketing plans and business cases for the communication and distribution of products and services. Prepares recommendations for annual business plans and strategies as well tactical plans. Partners with creative merchandising and advertising along with the agencies on creation of world-class advertising and collateral to develop best value propositions and overall marketing calendar elements. Partners with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on consumer understanding, and with the product management team on product roadmap with a keen eye for the competitive context. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations leadership to ensure flawless execution and to create one look and feel for T-Mobile products and services. Responsible for identifying and analyzing behaviors of key customer segments within the existing base and develop programs and offers to create deeper relationships with T-Mobile. Prepare business plans, and assists in pricing recommendations for the defined Marketing and service portfolio changes. Manages all marketing communication and distribution plans to include tracking of results. Prepares presentations for various audiences ranging from peers to executive level. Also responsible for other Duties/Projects as assigned by business management as needed. Education: Bachelor's Degree (Required) Work Experience: 4-7 years Marketing experience. 4-7 years of Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Pricing. 3-5 years of experience Analyzing customer, business and industry data to drive business performance. * Knowledge of financial drivers, experience in developing return on investment objectives, ability to understand high level financial models and review quarterly forecasts. Knowledge, Skills and Abilities: Team Building (Required) Cross Functional Relationships (Required) Negotiation (Required) Marketing Strategy (Required) Communication (Required) Presentations (Required) * At least 18 years of age * Legally authorized to work in the United States Washington Pay Range: $114,500 - $154,900 o The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. o At T-Mobile, employees in regular, non-tem