Job Information
Lamar University Enrollment Marketing Coordinator in Beaumont, Texas
Position Information
Posting Number 20112925
Position Title Enrollment Marketing Coordinator
FTE 1.0
Position Type Staff
Department Undergraduate Advising Center
Position Summary Information
Job Summary/Basic Function
About This Role:
The enrollment marketing coordinator serves as an integral member of the the Enrollment Management marketing team. This position is responsible for developing, executing, and coordinating the strategic marketing initiatives aligned with the Office of Student Success. Lamar University is seeking a talented and motivated candidate to take creative charge of the design, development, and production of content for print and electronic communications related to enrollment and retention, including supporting the marketing activities of Student Tutoring and Retention Services ( STARS ) and the University Advising Center ( UAC ) teams. This includes identifying creative strategies and providing direction for advertising, marketing materials, and outreach campaigns. Additionally, this position will coordinate all current student communications utilizing the office’s Student Success Management System ( EAB Navigate), the Student Information System (Banner), CRM System (Slate), and other communications software platforms for analytical tracking and assessment of marketing campaigns.
What You’ll Do – Position Responsibilities
- Creates, develops, implements, and tracks all outbound communications for
purposes of retention, enrollment, and general marketing operations for the
Office of Student Success, UAC , and STARS .
- Collaborates with Student Success teams to ensure consistent and thoughtful
messaging across all student populations, as well as appropriate internal and
external university entities.
- Formulates and manages communication plans for admitted and current
students throughout the re-enrollment stream.
- Supports the creation and delivery of all Enrollment Management email
marketing campaigns, including developing copy, editing, and working across
multiple platforms to maintain contact lists and schedules.
Maintains weekly email performance reports.
Provides support in the creation of all PowerPoint presentations ensuring that all messaging is consistent and up to date.
Supports social media content and platforms to promote retention initiatives
working with the university’s social media manager.
- Supports Student Success teams to ensure that all attended university events
are equipped with the necessary promotional materials.
- Coordinates with Advising, Student Success, Registrar, and the Financial Aid
teams to maintain enrollment management websites to include the writing and
maintenance of content and webpage layout.
Perform other duties as assigned
Key Competencies:
Strong written and verbal communication skills.
Must be able to communicate effectively with a variety of constituents of the college and university. • Ability to multitask and prioritize.
Be a proven self-starter with capacity to work both independently and collaboratively as part of a multi-talented team.
Capacity to think creatively and outside of the box with strong problem-solving skills.
Be a team player by providing quality service to all levels of personnel through a collaborative approach to work with a positive attitude.
Excellent Microsoft Office and Adobe Creative Suite skills.
Must be able to work occasional evenings and weekends.
Physical Requirements:
Works in an office environment for 6 to 8 hours
Work is normally performed in a typical interior work environment that does not subject the employee to any unpleasant elements.
Regularly use desktop and/or laptop computer.
Occasional lifting, pushing, climbing, and pulling may be required. Work environment involves minimal exposure to physical risks.
Occasionally lift 10-15 pounds
Job Conditions:
Office environment with controlled temperature. Moderate exposure to noise.
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependent.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html)
Minimum Qualifications
Bachelor’s degree in marketing, advertising, public relations, communication or related field.
Minimum one to two years of work experience in sales, marketing, communications, or related area.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Two to three years of professional, full-time work experience related to marketing and communications involving client or student engagement.
Experience in higher education marketing and communications.
Experience in project management or coordination.
Knowledge of Adobe CS Suite and HTML
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary $37,330-$48,529
Work Hours
Application Information
Posting Date 06/20/2024
Close Date 09/20/2024
Open Until Filled No
Special Instructions