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Introduction

Do you enjoy using both the right and left side of your brain, combining analytical and creative thinking? Do you thrive in situations where you are required to make rapid decisions based on analytics insights? Do you flourish in an environment where there isn't one right answer, but constant experimentation, testing, and failure to lead you in the right direction?

The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM's products. As a Demand Lead within Product Led Growth, you will lead the cross functional team for a specific product and work closely with marketing experts, product managers, and sellers. You will be responsible for setting the strategy through data driven insights to achieve growth KPIs , translating that strategy into clear actions and experiments for the team, and managing the execution of those actions.

Your Role and Responsibilities

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

• Strategy Planning & Customer Journey Design

• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product

• Translate business objectives into actionable marketing outcomes across the funnel

• Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing

• Ongoing experimentation and manical focus on outcomes

• Ongoing experimentation and maniacal focus on outcomes

• Execution Orchestration

• Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.

• Manage the execution of actions for your specific PLG product team

• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan

• Performance Optimization

• Understand brand to demand performance trends for the assigned product & optimize performance issues

• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line

• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates

• Readiness to explain emerging performance opportunities or challenges

• Strategies to deliver 'next best actions' and support targeted pipeline coverage and revenue for the business

• Insight into action - cycling of performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

• 3+ years relevant work experience, including experience in a digital marketing

• Deep critical thinking skills and curiosity to pursue open-ended problems

• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership

• Understands Geo/Market strategies and localization requirements

• Business acumen with the ability to develop data-driven business recommendations

• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

NA

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.