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Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

• Lead interlock with Campaign Squads to ensure GEO learnings and feedback are appropriately built into the POV/GTM. Work with Campaign Squads to plan activities and remove blockers.

• Ensure main GEO market trends and specific regulations are considered by Global M&C teams in the planning and asset creation process, and the GEO teams have visibility of them.

• Facilitate the co-creation of Campaign/Program activities with GEO specifics to generate high market impact improving yield and results to achieve targets.

• Strengthen opportunities for technology + consulting to land 3 key use cases across our top 1k accounts at GEO level.

• Serve as the liaison between WW Campaigns, other geo field activation leads and GEO teams to nurture the ""One Team"" culture, orchestrate alignment across teams and foster open communications / ideation in driving improved performance. Ensure priorities, assets, information, etc. flow seamlessly.

• Identify challenge patterns for GEO and adapt solutions as best practices into mode of operation.

• Identify, craft, and share best practices ensuring proper communications throughout existing channels (slack channels, w3 site, forums, etc.)

• Use integrated tools and methodologies to improve effectiveness and foster new ways to improve speed and consistency on removing blockers.

• Keep pulse on GEO performance indicators and business results contribution in correlation to the intended marketing business plan. Share Quarterly best practices on CI creation, progression, and yield from an GEO point of view. Ensure Final Geo Gameplan is socialized, actioned, and updated as appropriate.

Required Technical and Professional Expertise

• Self-starter attitude, pre-emptively identifying and handling risks, raising issues when needed to remove blockers.

• Strong presentation, problem-solving and analytical skills.

• Influencing skills.

• Creative approach in clearing obstacles; Innovation around solutions; perseverance to fast-fail and see it through success.

• Ability to operate in complex, multistakeholder, and multicultural environments - which takes effective collaboration with peers at the country, regional, and global levels.

Preferred Technical and Professional Expertise

• Experience in creating and implementing successful marketing and/or communications plans

• Ability to align to set goals and objectives, while being able to quickly pivot based on business needs

• Understanding of technology products, sales cycles, and solution positioning; with an ability to craft clear briefs/communication to key stakeholders

• Ability to leverage data to work with market on aligning decisions to support key marketing metrics

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.