Job Information
Nexstar Media Group Digital Strategist in Austin, Texas
KXAN’s advertising team is adding an experienced Digital Media Planner and Strategist to support our growth! If you're hard-working and love being part of a winning team we want to hear from you!
Job Responsibilities:
Works with Account Executives and Clients to develop and execute go-to-market marketing and advertising strategies and tactics that result in meeting and exceeding campaign goals.
Establish, maintain, and grow meaningful relationships with internal teams and client teams.
Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platforms.
Proven ability to work in a fast paced and deadline oriented business.
Requirements & Skills:
BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating digital revenue
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.