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Description We are in search of a Digital Marketing Specialist to join our team. This role is centered in the bustling city of Austin, Texas, and offers a long term contract employment opportunity. As a Digital Marketing Specialist, you will be tasked with a variety of responsibilities including creating social media posts, optimizing SEO, and generating insightful reports. Your role is pivotal in driving the digital marketing efforts of our organization.

Responsibilities:

• Develop and implement social media strategies, including creating posts from raw content assets and engaging with users by posting and commenting.

• Regularly monitor, report, and analyze the performance of social media initiatives.

• Enhance local and organic SEO through various strategies such as link building and content creation.

• Create blog posts with proper SEO implementation, press releases, and other content to generate links.

• Utilize Adobe Creative Cloud and Content Management System (CMS) for content creation and management.

• Leverage CRM and Database tools to maintain accurate customer records and resolve customer inquiries.

• Use Facebook Insights and other analytics tools to gain insights and improve marketing strategies.

• Plan and execute advertising campaigns to increase brand awareness.

• Monitor and report on customer accounts, taking appropriate action when necessary.

• Use blogging to engage with the online community, promote our products, and boost brand visibility. Requirements • Possess proficiency in Adobe Creative Cloud

• Have experience with Content Management System (CMS)

• Demonstrated knowledge of CRM systems

• Ability to manage and organize databases effectively

• Experience in using Facebook Insights for marketing purposes

• Proven track record in creating and managing advertising campaigns

• Strong analytical skills for interpreting marketing data

• Experience in blogging for promotional purposes

• Ability to develop and implement strategies for brand awareness

• Demonstrated experience in campaign planning and execution. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .