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Description We are offering a contract employment opportunity for a Digital Marketing Specialist located in Austin, Texas, 78758, United States. The role primarily focuses on promoting an innovative home remodeling brand through various social media platforms such as Facebook, Instagram, Pinterest, and TikTok. The chosen candidate will be involved in creative discussions, particularly in the development of a social media calendar and the creation of assets for a compelling campaign.

Responsibilities include:

• Building and growing the brand's social media presence organically and through boosted posts.

• Demonstrating strong proficiency in paid approaches, specifically in reporting and justifying expenditures.

• Utilizing social media calendar for running campaigns and ensuring some level of manual posting due to potential post options/types limitations.

• Creating and approving the social media calendar, requesting creative assets, creating posts, previewing/approving, scheduling/posting, and engaging with users.

• Performing basic tasks like inviting users to like the page, liking other pages, etc. as the brand presence is new.

• Automating reporting and collaborating on back-office items.

• Driving an email/newsletter list of users, converting some of these into sales and focusing on bottom-funnel conversions in the tool (checkout).

• Utilizing various skills such as CRM, Database, Facebook Insights, Google Ad, Google AdWords, Advertisements, Analytics, Brand Awareness, and Campaign Planning.

The engagement is expected to last at least 6 months with a maximum of 120 posts. The campaigns will be supported by other digital and OOH campaigns that will focus on awareness. Requirements • Proficiency in CRM and database management

• Experience with Facebook Insights, Google Ads, and Google AdWords

• Proven ability to create compelling advertisements for various media platforms

• Familiarity with analytics tools and ability to interpret data to drive marketing decisions

• Demonstrated experience in increasing brand awareness through digital marketing strategies

• Experience in campaign planning and execution across various digital platforms

• Strong design skills and ability to create visually appealing content

• Ability to collaborate with cross-functional teams and stakeholders

• Strong written and verbal communication skills

• Up-to-date with the latest trends and technologies in digital marketing. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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